Social Shopping App

Project title: Outfeed
Target: Second-hand resellers and Independant Brands
Status: shipped
Year: 2026
Role: Founder, product designer, frontend/backend, devOps
Skill: user analyst, market analyst, compliance, business plan, AI integration

Overview

At the age of AI and Social media, why Brands keep having their own web site ?

VISION

Nowadays, Social media is where people live. It is where they spend the most of their time and it is the first place to discover now. It’s the place where people exchange, get inspired, where they can relate to each other through content, either it is music, sport, lifestyle, or fashion. Nobody is landing on a brand website before having seen something interesting on a social app before. First you scroll and discover a brand through someone posting its outfit, or through an add between two stories, then you are getting out from your interface to be jumped on the brand’s website to buy.

PRODUCT

Outfeed is a social shopping app, meaning you can get outfit references from a user who is sharing a post or story. Now that you have the item reference, you can try-on the outfit and then buy the article straight from the post or story without leaving the App. Because it’s where you live

PROBLEM

The feature Instagram should’ve implement, the pivot Vinted should’ve done

unstructured info

Instagram

redirection drag conversion rate down

Product page opened outside the social feed

Doji, Shopmy...

UNSTRUCTURED INFORMATION

One instagram for exemple, people are always asking to each other “what’s the reference of your *clothing garment*”. There is no feature that can give simply and immediately the information. Oufteed is ending this friction by giving people the possibility to associate their outfit references when they edit their post or story to give the answer to their followers when they publish.

CONVERSION RATE GET DOWN

There a two frictions that get the conversion rate get down : The first is the external browser friction, the user is redirected out of his actual environment, his primary intention is curiosity and now his forced to pay attention, so he just quit thinking he’ll come back later, but he did not. The second friction is the uncertainty. First the user like the outfit, then he ask himself if it worth it for him/her without any way to try the item to clear his mind and kill the uncertainty.

vinted

outfeed

OPPORTUNITY

SEGMENTATION PROSPECTS

Segment	Proposition
C2C (individuals: content creators, sellers, buyers)	Every post and story becomes a fashion listing: the user's feed turns into a real e-commerce storefront. Selling and advertising are no longer intrusive or separate from the content: they are built into the feed. With AI try-on: less hesitation, fewer returns, more satisfaction.
B2C (independent brands, DNVBs, fashion designers)	A native transactional social channel: Outfeed brings audience, content and conversion into a single environment. Embodiment: products are worn by real people. Organic storytelling, more credible and more engaging than traditional studio shots. AI try-on: a better understanding of fit, preferences and purchase intent. It improves conversion rates and reduces post-purchase friction.
B2B (platforms, partners, advertisers, the fashion & tech ecosystem)	A new standard for social commerce: a hybrid of social network and marketplace, suited to today's habits (mobile-first, creator-led, social proof). Qualitative data: an understanding of habits and purchase intent. A strategic asset for trend analysis and recommendation. Ecosystem: users, brands and AI technology connected in one flow. Each player creates value for the others, strengthening retention and long-term growth.

Outfeed combines the social feed, the marketplace and try-on (personalised fitting powered by AI).

USER OPPORTUNITY

Economy : outfeed is the only place where scrolling and a social media app make you wealthier. Ecology : users integrate a second-hand community and break the capitalism-fast-fashion cycle.

BRANDS OPPORTUNITY

better visibility and retention rate for independent brands better conversion rate better audit about consumer habits and trends

KEY FEATURES

Social feed

Users post their outfits of the day, their finds or their creations, in a format drawn from habits that have become second nature: posts, stories, likes.

Marketplace

Unlike classic marketplaces where you “search” and then “consume”, Outfeed gives access to new outfit ideas and to the reference of each item.

Every post can become, in one click, a product page with:

reference,
size,
price,
condition of the garment (new / second-hand).

The transaction happens inside the social feed, without breaking the experience.

try-on

Outfeed integrates a generative AI system that can:

generate a faithful avatar of the user,
let them instantly try on any garment seen on the platform,
show how it looks before buying.

Users actually see themselves wearing the piece they want.

This level of transparency and trust reduces hesitation and aligns desire ↔ purchase.

RESEARCH

Discovery is social. 64% of Gen Z learn about products through social media, and 83% of Instagram users say they discover products there. Organic social traffic converts at 0.7%, against 2.9% for a returning visitor on the brand's own website. Inditex (Zara, Massimo Dutti) makes 26.7% of its sales on its own websites and apps. The virtual try-on market is expected to grow from $5.6B to $20.7B by 2030.

purchase journey · 2025–2026

Discovery

83%

of Instagram users discover products there

64%

of Gen Z learn about products through social media

0.7%

conversion for organic social traffic

2.9%

for a returning visitor on the brand's website

Transaction & loyalty

26.7%